About Us
CDHC Solutions is the leading business magazine focusing on innovative consumer driven health care solutions for employers, HR decision makers, health plans, brokers, and TPAs
Industry Leadership
If you're a current consumer driven health care (CDHC) solutions provider, advertising in
CDHC Solutions is one of the most effective mediums to position your company as one of the industry leaders to over 46,000 employers, TPAs, brokers and health plans.
Editorial Compatibility
This is a fast-moving and changing market employers and others are seeking solutions and the best time for you to be in front of your prospects is when they´re reading about
CDHC solutions, challenges and innovation in the pages of
CDHC Solutions magazine. Your message will affect them when it matters most.
Efficient and Targeted Audience
You'll reach over 46,000 Employers-CFOs, VPs in human resources, benefits managers, plus the TPAs, benefits brokers and health plans who work with them.
CDHC Solutions is a highly effective marketing medium for your company to build trust, credibility, brand presence and develop your business opportunities with key prospects.
CDHC Solutions Online Opportunities
Premier, Featured Products, and Skyscraper Ad opportunities are available online.
View our Marketing Resources page for more details.
CDHC Solutions Today e-newsletter: Monthly to more than 100,000 Employers; TPAs; brokers and health plans. An efficient lead generation tool.
As a CDHC Solutions provider, you've never before had a publication focused exclusively on your business. Call us today to discuss your marketing objectives and how we can effectively market your company and it´s solutions within the pages of
CDHC Solutions and our digital mediums.
To advertise,
contact your Business Development Associate at 404-671-9551, or contact CEO/Publisher Doug Field at
dfield[at]fieldmedia.com.
Audience Profile
CDHC Solutions, a FieldMedia property, has a three-fold mission:
- To reach the health care and benefits decision-making teams in companies with corporate level: executives, human resources directors, benefit and compensation managers plus the TPAs, brokers and health plans, working with them. Our current audience is 46,000+ of these titles.
- To deliver to our audience a unique and useful editorial product-print and online that provides them with innovative solutions to help their business.
- To reach a unique audience not served by any other magazine. By doing so, we best serve the needs of marketers like you, who want to reach this audience.
Who does CDHC Solutions reach?
Our subscription is controlled, meaning our readers receive free issues of our magazine if they fit our audience profile.
Over 97% of our employer readers are from mid- to large-size companies.
100% of the executives who subscribe to
CDHC Solutions are involved in consumer driven health care decisions.
JOB TITLES AND FUNCTIONS:
CDHC Solutions reaches a diverse group of decision makers encompassing the entire spectrum of individuals involved in the purchasing process for their organizations.
One in seven (14%) indicate their job title as a C-Level Executive (COO/CEO/CFO/Financial Officer). Six in ten (57%) indicated human resources, benefits or benefits and compensation manager/VP. Approximately one in ten (12%) indicate benefits director or administrator.
COMPANY SIZE:
The typical CDHC Solutions subscriber works for a company with an average of 6,500 employees.
PURCHASE INVOLVEMENT:
Respondents are highly involved in the purchase of consumer-directed health care-related programs, products and/or services for their organization. In fact, nine in ten (89%)indicated they are involved. Seven in ten (67%) recommend or influence the purchase decision while six in ten (60%) indicated they identify the need.
THE ADDITIONAL PART OF READERSHIP IS COMPRISED OF OVER 2,500 TPAS; 5,000 BENEFITS BROKERS AND OVER 2,500 REGIONAL /NATIONAL HEALTH PLANS.
Total Distribution: 46,000 plus the Annual Outlook will be distributed at key trade shows like CDHC Expo, World[at]Work and Benefits Management Forum throughout 2007.
ACTIONS TAKEN:
CDHC Solutions readers take action after reading ads in the magazine. Six in ten (63%) have taken action as a result of seeing an ad in CDHC Solutions. One in four have visited an advertiser´s Web site (26%) and/or discussed an ad with others (25%). Another two in ten (21%) have filed an ad for future reference.
A Targeted Readership for YOUR Advertising
100% of our content is about consumer-driven health care solutions and best practices which is an excellent platform for your message. 100% of the more than 46,000 executives who receive
CDHC Solutions are involved in health care and benefits decisions.
About FieldMedia, LLC
FieldMedia is the parent company of
CDHC Solutions magazine.
We are committed to fulfilling the needs of our readers and to providing our advertisers with targeted media and marketing support to serve their needs within the consumer-directed health care market.
Our properties - their niche and audience served:
EmployersWeb.com magazine:
EmployersWeb.com magazine, enewsletter and
website, are the leading media properties reaching more than 60,000 benefits and compensation decision-makers and over 2,500 TPAs. While there are numerous HR, benefits, payroll and financial publications in today´s market, none commit exclusively to in-depth coverage of benefits and compensation with this target audience.
CDHC Solutions--The Only Business Magazine Serving Consumer-Directed Health Care:
CDHC Solutions magazine, enewsletter, and
www.cdhcsolutionsmag.com cover consumer-directed health care innovation and solutions for more than 46,000 employers, TPAs, benefit brokers and health plans.
CDHC Solutions is the first and only magazine exclusively focusing on the changing landscape of health care benefits. CDHCS advertisers benefit from the focus on employers, brokers, TPAs, health plans and the compatibility of the editorial environment for their advertising.
Our Commitment Runs Deep:
FieldMedia has committed itself to be a leader in the human capital, benefits and consumer-directed health care marketplace through the properties above as well as with our Web sites, Webinars and marketing solutions.
Our team, led by CEO Doug Field, has deep experience in this market, and we are committed to serve your needs.
Let us show you how we can put together a complete marketing program to help you reach your right targets. Call your
FieldMedia sales rep or Doug Field, CEO, at 404-671-9551 or email him at
dfield[at]fieldmedia.com.
Using CDHC Solutions Online