If you're a current CDHC solutions provider, advertising in CDHC Solutions is one of the most effective mediums to position your company as one of the industry leaders to over 46,000 employers, TPAs, brokers and health plans.
Editorial Compatibility
This is a fast-moving and changing market; employers and others are seeking solutions; and the best time for you to be in front of your prospects is when they´re reading about CDHC solutions, challenges and innovation in the pages of CDHC Solutions magazine. Your message will affect them when it matters most.
Efficient and Targeted Audience
You'll reach over 46,000 Employers-CFOs, VPs HR; benefits managers; plus the TPAs; benefits brokers and health plans who work with them. CDHC Solutions is a very good effective marketing medium for your company to build trust; credibility; brand presence and develop your business opportunities with key prospects.
CDHC Solutions Online Opportunities
Premier, Featured Products, and Skyscraper Ad opportunities are available online.
CDHC Solutions Today e-newsletter: Monthly to more than 100,000 Employers; TPAs; brokers and health plans. An efficient lead generation tool.
As a CDHC Solutions provider, you've never had the choice until now to be in a magazine focused exclusively on your business. Call us today to discuss your marketing objectives and how we can effectively market your company and it´s solutions within the pages of CDHC Solutions and our own electronic mediums.
To advertise, contact your Business Development Associate or one of our Publishers at 770-475-9770. Or contact CEO/Publisher Doug Field at dfield[at]fieldmedia.com.
Audience Profile
Reach your CDHC Solutions, a FieldMedia property, has a three-fold mission.
To reach the health care and benefits decision-making teams in companies with C-Level executives; HR directors; benefit and compensation managers plus the TPAs, brokers and health plans, working with them-current audience of more than 46,000.
To deliver to our audience a unique and useful editorial product-print and online that provides them with innovative solutions to help their business.
To reach a unique audience not served by any other magazine. By doing so, we best serve the needs of marketers like you, who want to reach this audience.
Who does CHDC Solutions reach?
OUR SUBSCRIPTION IS 'CONTROLLED' WHICH MEANS OUR READERS GET THE MAGAZINE 'FREE' IF THEY FIT OUR QUALIFICATION TO RECEIVE THE MAGAZINE. OVER 46,000 OF CIRCULATION IS FOCUSED ON EMPLOYERS, TPAS, BROKERS AND HEALTH PLANS.
Over 97% of our employer readers are from mid- to large-size companies.
100% of the executives who subscribe to CDHC Solutions are involved in consumer-directed health care decisions.
JOB TITLES AND FUNCTIONS:
CDHC Solutions reaches a diverse group of decision makers encompassing the entire spectrum of individuals involved in the purchasing process for their organizations.
One in seven (14%) indicate their job title as a C-Level Executive (COO/CEO/CFO/Financial Officer). Six in ten (57%) indicated HR, benefits or benefits and compensation manager/VP. Approximately one in ten (12%) indicate benefits director or administrator.
COMPANY SIZE:
The typical CDHC Solutions subscriber works for a company with an average of 6,500 employees.
PURCHASE INVOLVEMENT:
Respondents are highly involved in the purchase of consumer-directed health care-related programs, products and/or services for their organization. In fact, nine in ten (89%)indicated they are involved. Seven in ten (67%) recommend or influence the purchase decision while six in ten (60%) indicated they identify the need.
THE ADDITIONAL PART OF READERSHIP IS COMPRISED OF OVER 2,500 TPAS; 5,000 BENEFITS BROKERS AND OVER 2,500 REGIONAL /NATIONAL HEALTH PLANS.
Total Distribution: 46,000 plus the Annual Outlook will be distributed at key trade shows like CDHC Expo, World[at]Work and Benefits Management Forum throughout 2007.
ACTIONS TAKEN:
CDHC Solutions readers take action after reading ads in the magazine. Six in ten (63%) have taken action as a result of seeing an ad in CDHC Solutions. One in four have visited an advertiser´s Web site (26%) and/or discussed an ad with others (25%). Another two in ten (21%) have filed an ad for future reference.
A targeted readership for YOUR advertising:
100% of our content is about consumer-driven health care solutions and best practices which is an excellent platform for your message. 100% of the more than 46,000 executives who receive CDHC Solutions are involved in health care and benefits decisions.
See our brochure for more details.
About FIELDMEDIA, LLC.
FieldMedia is the parent company of CDHC Solutions Magazine.
We are committed to fulfilling the needs of our readers and to providing our Advertisers with targeted media and marketing support to serve their needs within the Consumer Directed Health Care market.
Our properties - their niche and audience served:
Our flagship magazine, Benefits & Compensation Solutions:
'Benefits & Compensation Solutions' magazine, enewsletter and www.bcsolutionsmag.com, are the leading media properties reaching more than 40,000 benefits and compensation decision-makers and over 2,500 TPAs.
While there are HR, benefits, payroll and financial publications in today´s market, none commit exclusively in-depth coverage of benefits and compensation to this target.
Reaching Top-Producing Brokers:
Benefits Business Solutions Today special enewsletterfor brokers and benefitsbusinesssolutionsmag.com, is published monthly reaching 20,000 top-producing brokers. BBST fulfills a unique mission. This one-two employer/broker punch saves money and increases the impact of your message. Advertisers can choose to either reach just our brokers or both brokers/employers with their ad message.
Only Business Magazine Serving Consumer-Directed Health Care:
CDHC Solutions magazine, enewsletter, and cdhcsolutionsmag.com covers ´consumer-directed health care innovation and solutions´ for more than 46,000 employers, TPAs, benefit brokers and health plans. CDHC Solutions is the first and only magazine exclusively focusing on the changing landscape of health care benefits. CDHCS Advertisers benefit from the focus on employers, brokers, TPAs, health plans and the compatibility of the editorial environment for their advertising.
Our Commitment Runs Deep:
FieldMedia has committed itself to be a leader in the human capital, benefits and consumer-directed health care marketplace through the properties above as well as with our Web sites, Webinars and marketing solutions such as Industry Solutions.
Our team, led by CEO Doug Field, has deep experience in this market, and we are committed to serve your needs.
Let us show you how we can put together a complete Marketing Program to help you reach your right targets. Call your FieldMedia sales rep or Doug Field, CEO, at 770-475-9770 or email him at dfield[at]fieldmedia.com.
